Ali Miraftab, Ph.D.
Lead AI/ML Engineer with 10+ years building production-scale AI systems that drive measurable business outcomes. Specialize in transformer-based recommendation, RAG-based ranking, personalization, and large-scale information retrieval, with deep experience scaling models for consumer products.
Professional summary
Architected Procore's RAG-and-contextual-intelligence recommendation stack and end-to-end LLM Product Insights Platform; led Dell's semantic supply-chain retrieval / re-rank stack with LLM-based entity resolution; pioneered Expedia's first flight ranking and recommendation systems. Operate as a cross-functional technical leader — owning scope and decision authority end to end, partnering directly with executive, product, business, and engineering leadership, hiring and mentoring teams, and standardizing the AI/ML dev/deployment lifecycle to compress time-to-production. Comfortable in high-ambiguity zero-to-one settings; strong on distributed systems, data infrastructure, real-time / streaming pipelines, and bridging model development with online serving.
Leadership & scope
Partner directly with executive, product, business, and tech leaders to define AI/ML strategy, scope deliverables, set roadmaps, align milestones across orgs, and translate ambiguous business needs into concrete technical solutions.
Hire, mentor, and lead teams of AI/ML engineers and scientists at C5i, Quotograph, Expedia, and Procore; set technical standards, unblock ICs, and own design and code reviews.
Own end-to-end model and platform decisions from problem framing → data and feature design → modeling and evaluation → serving and infra → production rollout → post-launch iteration.
Built a repeatable AI/ML guideline covering scoping, data acquisition, EDA, modeling, evaluation, deployment, A/B testing, and monitoring — accelerating delivery cadence from annual to quarterly.
Set and defended quarterly and annual AI/ML roadmaps; defined milestones, success metrics, and exit criteria; balanced research-grade explorations with delivery commitments.
Designed hiring rubrics, interview loops, and leveling guidance for AI/ML engineers and scientists.
Core expertise
// the toolkitProfessional experience
- Developed retrieval and ranking systems based on generative AI and transformer-based recommendation models; designed and implemented a RAG architecture with an additional contextual-intelligence layer to improve product recommendations, ranking quality, and relevance.
- Built parallel contextual recommendation architectures generating sales recommendations and talking points for Sales Reps and Customer Success Engineers, grounded in account history, product usage, and support signals.
- For the contextual-intelligence layer, applied topic modeling, taxonomy extraction, and semantic modeling with LLMs to enrich understanding, improve retrieval precision, and lift recommendation quality and downstream conversion.
- Architected and shipped an end-to-end LLM-powered Product Insights Platform that turns unstructured and structured customer signals (call notes, tickets, reviews, telemetry) into queryable, source-attributed findings.
- Pipeline: unstructured + structured sources → chunking → Vector Search embeddings → structured extraction with Llama 3.3 70B + JSON schema → queryable Delta table.
- Designed a domain-specific taxonomy mapping system (62 tools · 5 product solutions · 36 workflows · 11 outcome categories) with alias resolution and few-shot prompting — >85% tagging accuracy. Every finding is traced to a verbatim source quote for full auditability.
- Built a read-only MCP (Model Context Protocol) server exposing the insights table via SQL and natural-language-to-SQL translation — enabling ad-hoc analysis from Cursor, Claude, and Slack. Cut strategic-question turnaround from ~1 week of manual synthesis to minutes of querying.
- Implemented validation: confidence scoring, duplicate detection, source traceability, version control for extraction runs, and incremental processing.
- Deploy, fine-tune, and optimize production LLMs for sales and customer-success automation; apply quantization, kernel fusion, and dynamic batching to reduce latency and GPU spend.
- Led the end-to-end design of a personalized product recommendation and semantic-search platform for Dell.com and other sales channels; consumer-scale ML over structured and unstructured supply-chain data.
- Architected a two-stage retrieval-and-rank stack: Sentence-BERT bi-encoder for candidate generation and a cross-encoder re-ranker for relevance, with Word2Vec / GloVe and graph embeddings (GraphSAGE, GNN) over the part / SKU / product hierarchy.
- Designed an LLM-based entity-resolution pipeline for part / SKU / product deduplication across heterogeneous supply-chain records:
- Retrieval: SBERT + HNSW / FAISS ANN search (O(log n) candidates at ~95% recall).
- Ranking: gradient-boosted classifier over multi-feature similarity (cosine, Jaccard, token overlap, edit distance, length ratio, entity-type match).
- Clustering: hierarchical agglomerative with complete linkage and confidence scoring; canonical-name selection per cluster.
- Production: incremental batching, streaming-friendly DBSCAN fallback, and a typed Python
EntityResolverAPI.
- Fine-tuned Llama and GPT models with LoRA / QLoRA / PEFT; built offline evaluation harnesses and online experimentation patterns; defined serving blueprints for downstream teams.
- Owned scope, roadmap, and milestone definitions for the Dell engagement; led ML engineers and scientists; partnered with Dell leadership on requirements and rollout.
- Built a multimodal semantic-search system on CLIP for automated quote / image generation; joint image + text embeddings powering personalized, conversational discovery.
- Applied instruction fine-tuning, LoRA / QLoRA PEFT, and structured prompt engineering for domain adaptation; designed an evaluation harness aligned with qualitative product goals.
Flights — Ranking, Recommendation, Personalization
- Designed and shipped Expedia's first personalized flight recommendation model on iOS SERP, connecting users to the most relevant flights under high-throughput / low-latency online serving constraints. +0.7% conversion rate. Algorithms: LambdaRank (LightGBM) and Two-Tower retrieval-ranking deep model (TensorFlow).
- Built the Web Flights LambdaRank LTR ranker to lift revenue. +1.2% GP/order.
- Predictive cache-fill DNN (TensorFlow) — 2× cache hit-rate, reducing downstream pricing-call volume and infra cost.
- CTR predictor gating flight pricing calls to reduce downstream traffic.
- Price forecasting and alerts using XGBoost — recommend the best time to book.
- Hero-image selection driven by a contextual bandit for SERP relevance.
Vacation Rentals & Lodging — Ranking and CV
- Neural ranker in PyTorch for Vacation Rentals SERP.
- Urgency-messaging XGBoost model predicting property / destination occupancy for personalization.
- Computer-vision stack feeding ranking and marketplace health: image aesthetic scoring (ResNet-152 / VGG-16), YOLO on-demand amenity detection, PyTorch scene classification (ResNet-152), fraud detection combining NLP + EAST text detector. Outputs powered image ordering, hero-image MAB, LTR features, marketplace-health analytics, and CVR boosting in email and ads.
- Fusing IoT contents with geosocial networks for anomalous-behavior detection in smart communities — won a $100K Cisco grant.
- Designed intelligent workload-aware schedulers for multi-cloud environments — resulted in U.S. Patent 10,452,451 B2.
- Published a comprehensive open-source TensorFlow tutorial covering computer vision and NLP for the UTSA ML6973 course.
- Side projects: EEG emotion classification, facial-image emotion detection, sentiment analysis on movie reviews, music classification with CNN + RNN, vehicle make/model recognition, marker detection.
- Designed WCDMA and LTE RAN systems in collaboration with Ericsson and Huawei; GSM / GPRS / EDGE network expansion and NSN license balancing.
- Designed end-to-end telecommunication systems (fiber, wireless, LAN, CCTV) for oil and gas sites.
- Collaborated with HITEC Poland on radiation-therapy solutions for cancer treatment.
Education
Ph.D., ECE — AI & Big Data
The University of Texas at San Antonio. Dissertation: Real-Time Adaptive Data-Driven Perception for Anomaly Priority Scoring at Scale.
M.Sc., EE — Microwave & Optical Communication
Sharif University of Technology, Tehran.
B.Sc., EE — Electronics
Semnan University.
Patent
Systems and Methods for Scheduling of Workload-Aware Jobs on Multi-Clouds
Miraftabzadeh, S. A., and Najafirad, P.
Selected publications
- Miraftabzadeh, S. A., Rad, P., Choo, K.-K. R., & Jamshidi, M. A privacy-aware architecture at the edge for autonomous real-time identity re-identification in crowds. IEEE Internet of Things Journal, 2017.
- Miraftabzadeh, S. A., Rad, P., & Jamshidi, M. Distributed Algorithm with Inherent Intelligence for Multi-cloud Resource Provisioning. In Intelligent Decision Support Systems for Sustainable Computing, Springer, 2017, pp. 77–99.
- Miraftabzadeh, S. A., Rad, P., Jamshidi, M., & Prevost, J. Customer Review Analytics using Subjective Loss Function for Conceptual-based Learning. 13th SoSE, IEEE, 2018.
- Miraftabzadeh, S. A., Rad, P., Jamshidi, M., & Prevost, J. The Subjective Loss Function for Conceptual-based Customer Reviewer Analytics. WAC, 2018.
- Miraftabzadeh, S. A., Rad, P., & Jamshidi, M. Temporal Face Embedding as Biometric Tokenization for Decentralized IoT. WAC, 2017.
- Miraftabzadeh, S. A., Rad, P., & Jamshidi, M. Efficient distributed algorithm for scheduling workload-aware jobs on multi-clouds. 11th SoSE, IEEE, 2016.
- Miratabzadeh, S. A., Gallardo, N., Gamez, N., Haradi, K., Puthussery, A. R., Rad, P., & Jamshidi, M. Cloud robotics: A software architecture for heterogeneous large-scale autonomous robots. WAC, 2016.
Honors & awards
NSF Graduate Research Fellowship — Grant No. 1419165 (supported Ph.D. research).
Partial Ph.D. support by Air Force Research Laboratory & OSD (Grant FA8750-15-2-0116).
$100K Cisco grant — IoT + geosocial anomaly detection in smart communities.
Open Cloud Institute Outstanding Student Scholarship (2015 – 2017); Lutcher Brown Scholarship and Distinguished Reward, UTSA; ECE Teaching Assistantship, UTSA.